"Hi! I'm Google Buzz" - Screenshot of the Google Buzz welcoming screen
Like my pun? I know, I know. It is ingenius.
What is Google Buzz?
Google Buzz is a new social networking venture from the almighty search engine. It is designed to integrate well with their webmail service Gmail. Google have dipped their toes in the social networking marketplace before with services like Orkut and Google Friend Connect. Orkut is a big hit in Brazil and India, but is not as large as many of the other social networking websites such as Twitter or Facebook. Google Friend Connect, on the other hand is a system designed for web developers to quickly and easily integrate Google-powered social elements into their websites via iframe’s, Javascript and AJAX.
From the point of large scale social networking, Google Buzz could really be a hit. It has a huge initial base of users, as all of Gmail’s existing consumer user base is automatically given Buzz as of a few days ago. Roll out of Google Buzz to consumers began on the 9th of February 2010 and has now finished being deployed for all standard public Gmail users.
Google Buzz for Google Apps?
You may be wondering if Google Apps users (Business, Schools, Enterprises or Personal) have the opportunity to use Google Buzz? Sadly not, it seems Google Buzz is not available for Google Apps users yet, but Google have promised this will be available within a few months times. The delay is apparently due to the additional complexities involved with restricted Buzz to an individual business or enterprise environment.
What about the Privacy Concerns?
There have been quite a few people heavily concerned about the privacy aspects of Google’s new social networking system. This focuses primarily across Google’s decision to make information about people users regularly contact public by default. This is done to ensure when you activate Google Buzz, you are immediately following your friends and family and they are following you. However, the people you are following is shared public. Twitter has been doing this since the start, allowing anyone to see who is following who. However, Google stores a lot more information about its users by default.
A lot of people are having doubts initially and there has been plenty of bad initial press related to the privacy of service. This is almost always the case and to be expected with all new social networking systems put online. However there are a few genuine horror stories, such as a story in which Google Buzz auto-followed a woman’s abusive ex. Is this a bad move by Google? What do you think?
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