Twitter has signed deals with Microsoft and Google to put microblogging messages sent via the microblogging service (‘tweets’) into the Microsoft Bing and Google search engine indexes.
This deal will mean tweets will appear from Twitter alongside normal Google and Bing search results. Without a doubt, this will make Twitter an even larger SEO tool than it already is. Constantly the microblogging service is bombarded with spam bots attempting to promote their services, which is certainly an issue when those the tweets those bots submit provide very little in the way of useful information or news.
With blogging slowly being seen as an activity which can be done professionally, this deal could potentially open the doorway to professional microbloggers, a promotional medium which has so far been the realm of mainly automated agents (or bots) and celebrity/government public relations agencies.
Regarding this deal, Microsoft have already make a move to set up a separate, standalone search page on Bing for microblogging results from Twitter. This is likely to be a preceding step towards integrating the tweets into the main Bing search results. Google will be doing the later from the start, when its microblogging service is rolled out “in the coming months”according to Marissa Mayer, vice president of search products and user experience at Google in a recent blog post.
For both companies, this deal will mean the search engines will have direct syncronised access to the tweets almost as soon as they are posted on to Twitter’s microblogging site.
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